
The Hummingbird Effect With Wendy Coulter – Episode 18: Cultivating a Positive Mindset
Episode Overview:
In this episode, Wendy Coulter welcomes her longtime friend and business coach, Joe Novara, to discuss the Hummingbird Effect. Joe shares his journey from the printing industry to becoming a successful coach and speaker, highlighting the pivotal moments that shaped his career. He delves into the profound impact of 9/11 and the pandemic on his mindset and how these events ultimately led to significant personal and professional growth. Joe emphasizes the importance of cultivating a positive mindset, setting boundaries, and surrounding yourself with supportive people to navigate challenges and unlock creativity and innovation.
Key Topics Discussed
The Power of a Positive Mindset: Joe emphasizes the importance of cultivating a positive mindset, especially during challenging times, to overcome obstacles and achieve success.He shares how he actively works to stay ahead of negative thoughts and limit exposure to negativity, emphasizing the importance of self-awareness and intentional thought patterns.
Innovation Through Mindset: Joe explains how a positive mindset can be a catalyst for creativity and innovation in business. He believes that when individuals are free from fear and negativity, they are more likely to take risks, explore new ideas, and identity opportunities that may have otherwise been overlooked.
The Evolution of Relationships: Joe and Wendy reflect on the dynamic nature of their long standing relationship and how it has evolved over time. They highlight the importance of reciprocity and mutual support in building strong connections, emphasizing that genuine relationships can shift and adapt while remaining valuable sources of encouragement and growth.
Emotional Intelligence: Joe shares his insights on the importance of emotional intelligence (EQ), particularly for leaders and executives. He draws on the work of Daniel Goleman to explain that EQ is often overlooked but essential for effective leadership, communication, and relationship building.
Advice for Businesses:
- Cultivate a Positive Mindset: Prioritize your mental well-being and actively cultivate a positive mindset to navigate challenges and foster resilience.
- Set Boundaries: Establish clear boundaries in your business relationships to maintain a healthy and respectful work environment.
- Surround Yourself with Support: Seek out and nurture relationships with people who inspire, challenge, and support your growth.
- Embrace Change: Be adaptable and willing to embrace change, viewing challenges as opportunities for growth and innovation.
- Find Your Tribe: Connect with like-minded individuals who can offer support, encouragement, and diverse perspectives.
Quotes From The Episode:
“It has to all be about my mindset and what I was allowing in into my brain, into my mind.” – Joe Navarra
“It’s not ever been about selling. It’s not ever been about getting the business, it’s been about helping the other person in the place that they are. Figure out a next step that works.” – Wendy Coulter

Podcast Resources
Ready to dive into the Hummingbird Effect? Subscribe to “The Hummingbird Effect with Wendy Coulter” to discover how small changes can lead to monumental success in branding and marketing.
- Download Hummingbird Creative Group’s free guide, “20 Powerful Reasons to Brand Your Business.“
- Schedule a quick 30-minute call with Wendy: Book via Calendly.
- Sign up for the “Birds of Wisdom” newsletter for the latest insights from Hummingbird Creative Group.
Explore Essential Marketing & Branding Concepts
At Hummingbird Creative Group, we believe in crafting timeless branding strategies that align with business goals, customer engagement, and industry shifts. Our services are designed to deliver measurable impact, whether you’re focused on profitability, customer retention, or future expansion. We’re a strategic, agile group that delivers big-agency ideas.
Brand Strategy: Build Your Foundation
Developing a strong brand influences everything from business value to customer loyalty. We help you build this foundation by clarifying your core values, delving into customer insights, and refining your brand’s archetypes. This process helps you define a cohesive brand platform that drives consistency and growth.
Explore more about our strategic approach on our Brand Strategy Page
Brand Identity: Make It Real
Once the foundation is set, we bring your brand to life. This involves developing your brand story, creating business and product names and taglines, and designing your logo and graphic standards. We also establish your brand’s unique voice, messaging, and tone to ensure it’s recognizable and authentic.
See how we can make your brand real on our Brand Identity page.
Brand Awareness: Reach the Right People
To reach the right audience, we use a mix of traditional and digital tactics. Our services in this area include website design and development, search engine optimization (SEO), and content creation. We also manage public relations, social media, and advertising to ensure your message is consistent across all channels.
Learn more about how we can grow your reach on our Brand Awareness page.
Brand Loyalty: Retain & Grow
Creating and sustaining customer loyalty goes beyond just great products. We specialize in strategies that enhance customer lifetime value and foster strong connections. This includes conducting customer surveys and research, managing your reputation and reviews, and developing thought leadership.
Find out how we can help you build lasting loyalty on our Brand Loyalty page.
Branded Environments: Make Every Space Count
Every physical space is an opportunity to reflect your company culture and inspire team pride. We help you create memorable customer experiences in all touchpoints, from offices and trade shows to events and more.
Discover how we can transform your spaces on our Branded Environments page.
Read more about what the Hummingbird Effect has to do with branding in our blog, “Small Innovations, Big Changes”.
You can review our full capabilities here.
Contact our team at Hummingbird Creative Group and let’s find a way to make your brand soar!

